Services We Provide

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The Herrera-Cristina Group provides the client a full menu of services, with a personalized approach and a team of experts that think and act “outside of the box.” For each and every client, HCG tailors a comprehensive and unique strategy designed to impact and influence.

Marketing

HCG manages successful national public relations and advertising campaigns for primarily Fortune 500 clients.

HCG’s expertise lies in its holistic, campaign-oriented approach, coupled with creative uses of resources and contacts that achieve the client’s goals each and every time.

Communication

HCG’s proficiency in advertising and media strategies works to ensure that clients and stakeholders are able to achieve and maintain a positive public image in the market of choice.

HCG’s specializes in corporate communications, cultural communications initiatives, and community & media relations.

Corporate Diversity

HCG services the business and commercial requirements of Fortune 500 companies, in addition to women and minority small businesses seeking to assure compliance with regulations and policies related to diversity issues.

HCG provides training to senior management and other personnel on compliance with MBE/WBE/DBE requirements on EEOC and AA matters.

Public Affairs

HCG regularly addresses issues of public policy and its impact on corporate America and segment markets.

With strong ties to city, state, and Federal government, HCG can provide qualified strategic solutions to legislative issues.

Research

HCG’s professionals provide full-service, qualitative research services, including but not limited to focus groups, market research, product development and evaluation.

Working in conjunction with the client, HCG will research and produce studies that corroborate the impact the client seeks. These co-branded publications are most appealing to clients."

Event Planning

HCG will coordinate, staff, and manage any event from five to 5,000 participants, anywhere in the United States, Mexico, Puerto Rico, Latina America, and Europe.

HCG event management experience includes conferences, focus groups, recreational activities, theme parties, and private receptions/banquets.